Creating a brand, producer, and consumer; is the way to your mind, heart, and pocket. In the sense of the consumer, the brand is "I am here." The basis of brand building is to create value first. A brand is not formed overnight. When you say, "I am already a brand," you are not aware you are not a brand. Because the consumer decides, you cannot determine this yourself. Only your partner (consumer) decides and tells you that you are a brand.
